A sellers solution

Deal Core Property Auctions - A Sellers Solution

When looking to sell your property on the open market through the private treaty method one is met with various obstacles to overcome. A generic marketing strategy will be put into place; which will entail an online advert and the placing of a feeble “For Sale” board that often disappears behind the others, resulting in your property looking brighter than Durban’s night sky on Diwali. Potential buyers arrive at unscheduled times with no real sense of urgency or pre-determined point at which the property, and corresponding negotiations, will come to a head resulting in a real offer being put on the table. It all seems like an endless debacle between you, the market and an agent that’s jumped onto a more enticing deal.

The solution to this headache is through the auction medium as a method of sale. We have developed our auction division with keen focus on the seller and developing fundamental relationships through successful deals. How the auction method works is by creating a point of finality, in other words, we attract serious buyers through aggressive marketing campaigns, which in turn, pass through our rigorous screening and ultimately fill the room with willing and able buyers on auction day, the point of finality. This eliminates the element of time wasting enquiries and round-about negotiations, which, through the normal method (private treaty) of sale, could see your property, sit unsold for months at a time with scattered enquiries wanting to view the premises at varying, inconvenient times; all the while you’re still paying rates, levies and eventually, the agent’s commission.

The success of the auction method was well represented on the 31st of March, a day that marked the last auction that Deal Core proudly hosted at The Durban Country Club, a truly serene venue. The large Athlone suite was filled to the brim and seated ±100 people that saw aggressive bidding between competitive buyers while happy sellers watched the exciting event unfold. An auction is a process that culminates into two hours every month, auction day. This process creates a platform for the seller to maintain total control and at the very least have their property professionally represented, marketed and valued. A good example of this was Lot 16: 260 Brickfield Road, which fetched a bid of R14.5M after some exhilaratingly competitive bidding. In addition, multiple post auction sales were confirmed with active bidding across the floor. Sellers were content with the results achieved and left with peace of mind in knowing that all sales are unconditional with a 45 day guarantee period.

The auction concept is one of the purest methods of sale and when approaching it from the perspective of a seller, is a simple no-brainer. The idea being that you present a property from the market, place it in front a specifically targeted group and after weeks of campaigning and advertising, let the market determine the market value, with commission payable by the purchaser on the fall of the hammer.

Yes, a no-brainer.

Ryan Berry