A fresh look at property auctions in Durban, South Africa.

On Wednesday, the 26th of November, Deal Core will proudly host a specialist commercial property auction at the Riverside Hotel. By taking a new look at online marketing, specifically Social Media, Deal Core has successfully accessed an untapped market of serious buyers. This, together with a variety of fantastic listed properties and the exuberant Graeme Hawkins as auctioneer, sets the tone for an exciting and successful auction.

The success of any auction pivots on the hosting company’s ability to attract a higher calibre of buyers and Deal Core believes that this is achieved through an effective marketing campaign. Social media and online marketing now allow for a much greater array of specifically targeted markets which in turn ensures the right buyers access the information provided. However, a good understanding and insight as to how exactly social media and online advertising can be fully utilised, is key.

In the build up to the auction, Deal Core and the energised team that fuel it, have taken a thorough look at their marketing strategy, and since going “live” with advertising, have seen the greatest response come from online portals and social media campaigns. Placing detailed advertisements across a variety of portals, at specific times and through social media campaigns accesses numerous “key players”.  Deal Core is on track to establish a prolific brand throughout the South African Property Industry, one auction at a time.

Every sector has been acutely represented by the properties listed for auction, namely; Retail, Industrial, Corporate offices, Residential and Land. This thrilling mix of property ensures a wide variety of bidders and contributes to the excitement that Deal Core will facilitate at their auction at the end of this month. Deal Core is dynamically positioned to market these properties and through their unique platform of service delivery, have seen a phenomenal response from the public: the best of which coming from two retail units situated in Musgrave and Malvern respectively. Each property listed for auction was specifically sourced to guarantee an even distribution of value.

Through the vast power of the aforementioned marketing and advertising strategy  as well as  securing  a wide spectrum of quality properties listed: Deal Core has established that serious buyers will meet happy sellers at the end of this month. The core concept of this being their ability to build relationships and connect buyers with sellers through the powerful medium of auction.  Willing buyers have the opportunity to view each property prior to the auction with viewing dates being set over the next few days.

The vision set by the Deal Core team is swiftly coming to fruition and going from strength to strength.

Ryan Berry